Nice catch by Chris Cillizza over at the WaPo campaign blog. He has a screenshot of an online ad that slipped out early declaring McCain tonight's debate winner. This is a strategy ripped right out of the Kerry 04 playbook, and it worked.
MSHC, the ad agency who designed and ran the "Kerry Won" online ad campaign in 2004 did a study that showed the people who saw the online ad - including Democrats, Republicans and Independents - all were more likely to believe that Kerry won, by statistically significant margins.
They've been talking about this study ever since to show how online ads actually do persuade people if they are done well (political issue groups take note: banner ads are not only good for building up your email lists, don't let the TV and print ad buyers fool you).
The way the campaign works is, you put the ads live right after the debate ends when people are online reading about the debates in the news. This McCain ad slipped through too early, and it got caught at the Wall Street Journal.
Oops! I guess whoever is trafficking that ad over at the WSJ will have some explaining to do about the screwup.
Login Here
Spotlight

Support this site!
Keep
up with news
Advertise on Firedoglake
Send
us your tips
Make us your homepage
About Campaign Silo
Advanced search
RSS/XML Feed
Wow.
They literally do lie all the time…
Gotta wonder if this ad ran before McCain announced he was un-suspending his campaign to debate.
Just Like Pre-emptive War!
The Bush Doctrine in advertising…
Yup, but in this case, they did a sneak preview of the lie to come. Keystone Cops. I’m tellin’ ya.
So in other words, McCain lied about whether or not he would debate. The smoking gun that says the zoom into DeeCee was all a political stunt is the fact of this ad. They already had the post-debate strategy in the works. There was never going to be a no-show. Media, you got played by the McCainiacs…again.
Apparently, it did run before McCain’s announcement.
So does that mean he planned to debate all along?
How transparently cynical. The question is: how will TradMed convey their disgust to the American people?
Oh, and didn’t you like the way McCain answered the third question?
what a sleezy cheesy smile in that McCain pic.
what a freakin’ fraud!
So does the ad include, “I am John McCain and I approve this message”?
Oops! I guess whoever is trafficking that ad over at the WSJ will have some explaining to do about the screwup.
please - this is the McCain campaign we’re talking about.
Somebody’s more likely to get the McMedal of Honor than a stern talking-to.
Did diebold make the TV cameras?
I posted this over at the lake and I need some additional drinking guidlines for drinking game
pow…on shot
bridge to knowhere…two shots
for regulation…one shot
for deregulation…no shot
experience is good, obama no experience…no shot
experience is bad, palin no experience is good…4 shots
Could that “smile” (had to use quotes for that) be any creepier? Disingenuous? Painted-on?
more forward-delusional- thinking from the McCrazy camp.
(polite golf clapping)
I just want to be the first to congratulate Barack Obama for winning the next two debates and then the election. I will develop and online ad to congratulate him this evening.
over at kos…..
He better be wearing that suit and tie tonight, the liar.
OT - hmmm, the financial meltdown seems to have claimed a victim:
Mrs. Greenspan seems to have returned to her Greenspanny roots, and is
becomingreturning to her previous intolerable self.With a flag pin
You noticed that too?
WOW all of seven minutes between threads…. Boy am I out of breath and my fingers just can’t seem to catch up!
You won’t last 5 minutes the GOP loves to repeat their talking points even when it does not address the question asked:)
From EPU land:
http://cartoonbox.slate.com/jimborgman/2008/09/25/
one has to hope the ultimately stupid will be watching a little harder on this one and perhaps even listen.
prediction; Tonight is the night that the old man blows his metamucil all over the stage as he decomposes. Someone’s going to ask him the wrong question and he won’t be able to do anything but yell or run. Either way, it’s over.
I’ll bet whoever was in charge of running the ad is the same genius in charge of Googling for a picture of Walter Reed Hospital at the convention.
Ok it seems the real battle is McCain’s lack of popularity vs the spin McCain thinks he can get by just declaring himself the winner.
Once again the GOP is running a PR campaign instead of campaigning on the issues.
But even the best PR can’t sell Pit Bulls dog food if the Dogs don’t like it.
After 7 years of Bush, 4 more years of McCain tastes like old, cold oatmeal.
Oh My Gawd! John McCain can see into the future!! What a great power! Maybe he can tell us now when will Sarah step in to fill his shoes, you know, before he croaks.
I think you are right.
I wish. More likely he’ll keep his cool, because that’s all he needs to do for MSM to declare that he won.
Oh, jeeze..you KNOW you are in deep s**t when Kathleen Parker at National Review says, “Sarah, honey..it’s time to go home.”
http://article.nationalreview......UxZDkwNTE=
Come on McShame spent 5 1/2 years where he couldn’t even see an ad ya know
Of course on the other hand now we won’t have to watch it. Is it up on You Tube yet?
What McCain lost that make up the facts, lying, Hack the GOP is stepping away from McCain .
You noticed that too?
yep. IIRC, it was Rick Davis who initially pissed her off to the extent that she seemed to (evidently temporarily) change her stripes.
I hope that this post, and the one over at Kos, get forwarded to her.
Per Mark Halperin:
HA!
The Media posited that while Dubya may or may not have technically won the debates vs. Gore and Kerry, he did win the hearts and minds of the voting public. Bush was much friendlier and approachable (ask Karla Faye Tucker) - the kind of cretin you’d like to have a beer with. With Kerry, Bush had the advantage b/c there was a war going on and you don’t want to switch horses in mid-stream (the media told us).
French-looking Kerry ordered Swiss Cheese on his Philly Cheese Steak and worried about slopping it on his french cut shirt sleeves. Dubya ordered his wit wiz - therefore - Dubya was the best choice for President.
Bob Sheiffer will f**k up Obama’s ballgame and lob softballs to McCrazytrain.
wobbly, that is hysterical
Seems to sum up his campaign at this point
OK, so if McCain wins the debate even before it happens, then
That must mean we are already dead & vaporized by nuclear war
way BEFORE McSCUM is even elected.
It’s weird being dead, isn’t it?
Republicans—Can’t live WITH ‘em!
McCain needs to learn the difference between AM and PM or how the digital calendar works if he is going to pre-program a release.
as far as what I believe, they had to give mccain the questions ahead of time for him to feel confortable in this debate
they bribed him with a crib sheet, that’s what’s going on imho
Now that George Will has shivved McCain will he soon flip flop in favor of McCain?
How can Obama possibly attend the debate when our nation’s finances are facing complete destruction? /s